SaaS – 10 Common Useful Software as a Service (SaaS)

Consuming software as a service has become the dominant trend for enterprise applications over the past decade. SaaS companies are everywhere. Over 38% of companies say that they are running completely on SaaS and 73% plan to switch completely to SaaS by 2022. Businesses with less than 50 employees use 25-50 SaaS apps while companies having more than 250 employees use more than 100 SaaS tools on average.

Not all SaaS model businesses are successful despite an estimated global earning of over $72 billion in 2018. The global SaaS market revenue is expected to cross $113 billion by 2022. Is your SaaS company prepared for it?

What makes a SaaS company stand out from the crowd?

Here is a list of common SaaS examples that will inspire you to take a leap ahead and start pushing your company in the right direction.

1. Amazon Web Services

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Nothing beats Amazon Web Services (AWS) as a SaaS example. With more than 150 services on offer, AWS provides businesses and individuals with all the tools they need such as database, IoT, business applications, machine learning, storage, robotics, security, customer engagement, blockchain, and more. All the apps are cloud-based which means you can use these tools from any internet-enabled device.

AWS is a subsidiary of Amazon with a revenue of $25.6 billion and has more than a million users. AWS is used by some of the leading companies such as NASA, US Navy, and Netflix. There is indeed a lot to learn from AWS and it makes a perfect example of SaaS companies that are successful and cross billion-mark revenue which provide numerous SaaS solutions.

2. Buffer

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Buffer is a perfect SaaS example for pretty much any SaaS business out there. It is a simple yet effective tool that helps social media management and scheduling easier for businesses of all sizes. But what’s more important is that how Leo Widrich guest blogged for 10 months which helped Buffer acquire 100K users in less than a year.

Buffer is committed to transparency. It shares fundraising details, revenue and spending, and the business strategy openly with the public. Transparency is one of Buffer’s core values and it is committed to it to date.


3. Lumen5

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Lumen5 is a leading video creator SaaS app that lets businesses create amazing videos with its drag-and-drop interface. It creates video automatically form text or any URL. The text is converted into a video that can be personalized by positioning text, adding images from the library, highlighting keywords, adding brand colors, tweaking font style, and changing video resolution. Lumen5 receives 220K+ monthly visitors which shows how popular it is.

The best thing about Lumen5 is its automated workflow AI that determines the scene length based on text and it also calculates the position of the text based on media file selected by the user. The important keywords are highlighted automatically. These amazing features make Lumen5 a great SaaS example.

4. FutureFuel

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FutureFuel is a perfect SaaS example that is sure to inspire you. It is a student debt management app for businesses and HR practitioners. It helps companies attract and retain top talent by addressing repaying the loans of students. The students, in return, work for their company as dedicated employees. FutureFuel provides businesses with access to the future workforce that will stick with them for years to come.

5. Squibler

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Squibler is a SaaS creativity app that helps writers tell stories. It has a great interface that makes writing hassle-free. It has many prompt writing categories that serve all types of writing such as books, novels, journals, screenwriting, or others.

Moreover, provides timed writing, goal writing, community, real-time feedback, and even a random prompt generator.

Dhaval and I founded this SaaS company and developed it in 6 months. As part of their strategy, they acquired a writing app with thousands of users. Squibler gets 4500 new users every month from organic traffic.




6. HubSpot

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HubSpot is a leading SaaS tool for businesses and even enterprise software companies. It offers sales, marketing, CRM, CMS, and services software to businesses. The marketing software helps businesses attract visitors, convert them, close deals, and retain them. It offers an all-in-one marketing, sales, and CRM suite. HubSpot’s best feature is its cost-effectiveness the SaaS tools that it offers come with free trials.

What you’ll love about HubSpot is its content marketing strategy. If you own a SaaS company and are struggling to drive traffic to your SaaS website, you need to learn from HubSpot. It publishes several blog posts in a single day and covers pretty much every topic that’s either directly or indirectly related to its core apps.

7. Cloud-Based Microsoft Office 365

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Microsoft Office doesn’t need any introduction. However, it’s cloud-based Office 365 is indeed something worth talking about. You can now create, edit, share, manage, and access your office files from any device. Office 365 cloud is a pure SaaS example that shows how Microsoft has fulfilled the needs of its users by offering them SaaS products. You can still install and use Microsoft office 365 on your personal computer but with the cloud platform, you get access to it on the go as you can access it from any Microsoft’s data center.

Don’t need the desktop versions for your operating system? No problem, you can only opt for cloud-based applications with its Business Essentials plan which works great for small businesses. It offers email, conferencing, teamwork apps, file storage and sharing features, and superior security that every business needs.

8. Dropbox

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Dropbox is a leading cloud storage SaaS company that makes it easier for businesses to store, share, and collaborate on files and data on the go. It offers you a smart workplace that lets your workforce work from anywhere. Dropbox is a perfect SaaS company for businesses that rely heavily on freelancers and remote workforce. The smart content suggestion is a great feature that recommends content based on your Dropbox activity. Paper by Dropbox is a document for teams where team members collaborate without any hurdle.

What makes Dropbox a great SaaS example is its ease-of-use. Storing and sharing files on the internet with real-time syncing is what makes it a loved SaaS company. Dropbox has more than 500 million registered users with a revenue of $1.4 billion.

9. Salesforce

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You can’t go without discussing Salesforce. It is one of the most popular software as a service provider that excels in cloud computing. It is a complete customer relationship management suite for businesses. Salesforce lets businesses collect, store, access, monitor, and analyze customer data from a single dashboard. It’s a complete cloud-based CRM tool that any business can run and manage without an IT expert. Salesforce comes with several tools that include marketing, sales, analytics, engagement, and more.

Salesforce is another SaaS vendor example having more than $10 billion in revenue. It crossed $13.28 billion in 2019 and is a public company with more than 150K active customers.

10. Google Workspace

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Google Workspace (formerly G-Suite) is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. Google Workspace seamlessly and securely brings together messaging, meetings, docs, and tasks.

Before we talk about Google Workspace, let’s take a look back at G Suite. The service started in 2006 as a way for organizations to use Google’s services on their own domains for a monthly subscription.

Rather than maintaining their own network storage, email server, and other various tools, G Suite allowed organizations to use Google’s suite of cloud-based productivity and collaboration tools as the backend of their business.

The original set of tools included Gmail, Google Talk, Google Calendar, and Google Page Creator. Over time, it expanded to include Google Docs, Sheets, Slides, Forms, Google Drive, Google Chat, and Meet.

All of these tools are available for free to consumers, but they lack certain features. G Suite customers get custom domain email addresses ( vs, cloud storage, admin tools, 24/7 customer support, and more.